Brandable Insider Domain Review

New Podcast Format!

A quick review of about a dozen brandable domains that sold in the aftermarket this week. Sale prices range from $17 to $275 (see list below).

If you have a domain you’d like me to review you can submit it in the comment section below. I’ll try to include some or all of the submissions as part of a future podcast.

Thanks for listening!

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What’s New In Domaining?

Learn. Help. Support. Smile.

That’s the motto for Michael Cyger’s, soon-to-be legendary, Domain Social event. On this week’s edition, of the best virtual-happy-hour on the planet, Michael reminded me of how long it’s been since I’ve written on DNGeek.

So here I am guilt writing, and sharing, a quick list of my recent domaining discoveries.

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GoDaddy’s Advice on How to Be a Successful Domainer

Develop a good business plan and make sure you have a secondary source of income because full time or even part time domaining could take a while. —  Tia Wood, Domainer, Web Consultant 

Every year one of the highlights of NamesCon is the presentation by GoDaddy.  It’s always well organized, with good visuals and lots of data based information. 

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Brandable Trends and The Rise of FemTech

The bottom line is you have to work way smarter and harder now. Don’t fool yourself into thinking you can go out and buy a few domains and that’s it.”

—  Tia Wood, Domainer and web consultant 

The brandable domaining landscape is always in flux. It’s an evolving business environment in a slow, but constant, state of change.  New technologies and cultural shifts create and destroy consumer habits, interests, fads, emerging markets and brandable domaining sales trends. 

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What Kind of Domainer Are You? Part Three: Buy and Hold

A great domain name has to ripen. Like planting a fruit tree. In TIME it may bear fruit. I don’t think about selling. Never do.  For some Domainers business is a sprint and always running.  For others it’s a marathon. I am on the marathon side. Turtle always wins.
– Rick Schwartz, The Domain King

My final entry for this three part series is an exploration of the Buy and Hold style of domaining.  Traditionally it’s a long term, passive style of domain investment wherein domains are held for years despite regular, albeit sub-par, offers. Trends and fluctuations in the domain markets don’t affect the Buy and Hold domainer who possesses a deep sense of conviction and unwavering faith in his/her asset’s value and their strong potential for very lucrative paydays.

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How I Evaluate and Acquire Expiring Domains


“In my years of scanning expiring domain name lists I’ve found that only 7% – 12% of all names, that expire, mean anything to more than one person”

– Frank Schilling , founder of Uniregistry

There are many resources for acquiring brandable domains such as hand registration, a fellow domainer, or “the drops”.  But one of the most popular methods is trolling the vast pool of domains that expire daily.

Aside from the expiring domain auctions at places like GoDaddy and SnapNames many domainers look for gems in the GoDaddy Closeouts.  This is a precarious task since all the domains that reach the Closeout marketplace have already been examined by dozens of other domain investors and been deemed unworthy of a bid at auction. 

Therefore to be a successful Closeout domain buyer one needs an eye keen enough to see treasure where others saw trash.

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What Kind of Domainer Are You? Part Two: Riding the Trends

I don’t have some secret method to my madness.  I have a wheelhouse that I feel comfortable with and I usually stay in it.

– Domain Shane

In the stock market there are different kinds of investors and traders. There’s short term day traders and then there’s a style called, swing trading.  In this approach the trader doesn’t attempt to anticipate every market move but instead takes positions in stocks that have established a clear trend. The swing trader maintains his/her short/long position for as long as the stock stays within their preset parameters.

In this style or system of trading the investor misses out on the beginning and end of the trend but, when successfully executed, he/she will capture the meat of the move and obtain a handy profit.

A swing trader in the stock market has a correlate in domaining. It’s what that I call a “trend rider.”

Whether they know it or not, this niche is where the majority of domainers reside, most of the time, and it’s the place that I call home as well.

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A Quick Guide to Artificial Intelligence Domains

Successful domain name investors buy domain names that other people want. – Michael Cyger

One of the biggest, current and future, trends in technology is artificial intelligence (AI).  Whether you realize it or not AI is already embedded in your daily life and it’s increasing all the time. 

Each time you contact Amazon customer service, make a banking transaction, use your smartphone, your Echo virtual assistant or a late model car, some type of artificial intelligence is at work.  Already some 47% of all companies have embedded some type of AI into their business model.

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What Kind of Domainer Are You? Part One: Domain Flipping

After being shot down numerous times, I humbled myself and came to the stark realization that this is a much more intricate process.

Ali Zandi

Before we buy a domain we should have a concrete plan for selling it. For veteran domainers this is an almost instantaneous calculation when they consider a domain purchase.  Beginners, on the other hand, may need to write down and think through their plan before hand.  In either case a practical plan should include both a buy and sell price, a list of potential customers and preferred methods for transactions (sales venue, payment process, commission and escrow fees etc).

Without a plan we might acquire a domain with little to no marketability or overpay and lose potential profit. 

This process will be different for different types of domainers including what I call flippers, trend riders and investors.

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