“In the future, fortune could well favor those who didn’t sell their good domain names too cheaply, or too boldly.” – Frank Schilling
Mike Mann is the outspoken founder of BuyDomains.com and the non-profit, Grassroots.org. He’s also the author of the free, eBook Make Millions and Make Change. Mike is no stranger to self-promotion and often posts his sales on Twitter listing both the sale price and the date/amount of purchase. His return on investment ratio often turns a lot of heads, especially among new domainers.
What’s missing in those snapshots of recent sales are the millions of dollars in renewal fees that Mike and his partners pay each year. When you consider that most of Mike’s (published) sales are for domains he’s held for 4-5 years, the cost of renewals for his entire portfolio of 250,000 domains looms ominously overhead.
But my purpose today is not to speculate on Mike’s profitability levels. My reason for mentioning him is so we can dig into the brandable portion of his recent transactions and maybe gain some insight into what end users are currently buying.