Brandable Insider Domain Review #18 – Featuring Michael Krell

PODCAST:

Today I talk about wholesale and end-user sales with Michael Krell.  Michael’s roles include entrepreneur, a Domain Sherpa and the former managing director of BrandBucket.  He’s also a family man, a great guy, and one of the best brandable domain investors I know.  This is part one of a two part series with Michael Krell. Don’t miss it!

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How I Evaluate and Acquire Expiring Domains


“In my years of scanning expiring domain name lists I’ve found that only 7% – 12% of all names, that expire, mean anything to more than one person”

– Frank Schilling , founder of Uniregistry

There are many resources for acquiring brandable domains such as hand registration, a fellow domainer, or “the drops”.  But one of the most popular methods is trolling the vast pool of domains that expire daily.

Aside from the expiring domain auctions at places like GoDaddy and SnapNames many domainers look for gems in the GoDaddy Closeouts.  This is a precarious task since all the domains that reach the Closeout marketplace have already been examined by dozens of other domain investors and been deemed unworthy of a bid at auction. 

Therefore to be a successful Closeout domain buyer one needs an eye keen enough to see treasure where others saw trash.

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Retrospective: My Four Years as a Domainer

In many ways, most domain name investment is better labeled as speculation……… Less is more – quality over quantity. Don’t invest unless you understand the quality of a domain, and your options to cash out.

Alan Dunn at NameCorp

I’ve just completed my fourth year of an exciting and profitable domaining adventure.  So today, at the start of a new year, I’m looking back and sharing my reflections on my past successes and failures. This includes insights, stats and some year over year sales analysis.


Keep in mind that I characterize myself as a journeyman domainer investing, almost exclusively, in dot-com, brandable domains.  Everyone’s journey is different but here’s the story of mine.

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