PODCAST: That’s right, size matters. Data shows that shorter brandable domain names are more popular with end users. But how short? And how popular? The answers are right here in this 7 minute episode.(more…)
Most investors across their entire portfolio, would say their average is 2% – 3%. They’ll sell 2% to 3% of their domain names per year.
– Michael Cyger
This past week Andrew Allemann at Domain Name Wire did a great interview with veteran domainer, Mark Levine, about his 2018 brandable domain sales. In the interview Mark lays out his domain acquisition strategy and sales philosophy as well as sample sale details, his portfolio size, acquisition costs and other items you don’t often hear in this type of discussion. So I highly recommend it.
At the same time, despite his best efforts, Andrew may have left many readers with a skewed picture of Mark’s actual bottom line profit on the 48 domains that he sold this year through Afternic, BrandBucket and Efty landing pages. Some might think that Mark’s $114,000 in sales minus the $3,400 he paid for those domains would mean a 97% profit. Right?
Nope. Not even close.
I would estimate his bottom line profit at 50%.
Here’s why.Read more