How I Evaluate and Acquire Expiring Domains


“In my years of scanning expiring domain name lists I’ve found that only 7% – 12% of all names, that expire, mean anything to more than one person”

– Frank Schilling , founder of Uniregistry

There are many resources for acquiring brandable domains such as hand registration, a fellow domainer, or “the drops”.  But one of the most popular methods is trolling the vast pool of domains that expire daily.

Aside from the expiring domain auctions at places like GoDaddy and SnapNames many domainers look for gems in the GoDaddy Closeouts.  This is a precarious task since all the domains that reach the Closeout marketplace have already been examined by dozens of other domain investors and been deemed unworthy of a bid at auction. 

Therefore to be a successful Closeout domain buyer one needs an eye keen enough to see treasure where others saw trash.

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The Brandable Insider: Meet the Man Behind Expired Domains Dot Net

Thousands of domainers from all over the world go to ExpiredDomains.net to search for deals. If you’re like me you visit the site every single day. With scores of filters and options it’s the premier website for sifting through dozens of marketplaces and TLD’s to find treasure amidst the trash. But surprisingly, less than 15% of its millions of monthly page views originate from the USA. Lastly, the most amazing aspect of the site is that it is completely, 100% free!

For these reasons I see Marco Schmidt, the owner and developer of the site, as one of the unsung heroes of the domaining industry. I thought it was time he came out of the IT closet to meet the people he so generously serves.

Hi Marco! Thanks for agreeing to this interview.

You’re welcome.

First, if you don’t mind. Tell us a little bit about yourself. I think our readers would enjoy hearing about your background, your career and your interests outside of domaining.

I’m from Berlin, Germany. I work as a system administrator, but my passion is software development and that is what I do for fun in my spare time. Finding easy solutions for complex problems and if possible automating them is what I like to do. That is why domains are perfect for me. You can automate almost everything.
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