After being shot down numerous times, I humbled myself and came to the stark realization that this is a much more intricate process.
— Ali Zandi
Before we buy a domain we should have a concrete plan for selling it. For veteran domainers this is an almost instantaneous calculation when they consider a domain purchase. Beginners, on the other hand, may need to write down and think through their plan before hand. In either case a practical plan should include both a buy and sell price, a list of potential customers and preferred methods for transactions (sales venue, payment process, commission and escrow fees etc).
Without a plan we might acquire a domain with little to no marketability or overpay and lose potential profit.
This process will be different for different types of domainers including what I call flippers, trend riders and investors.