GoDaddy’s Advice on How to Be a Successful Domainer

Develop a good business plan and make sure you have a secondary source of income because full time or even part time domaining could take a while. —  Tia Wood, Domainer, Web Consultant 

Every year one of the highlights of NamesCon is the presentation by GoDaddy.  It’s always well organized, with good visuals and lots of data based information. 

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How I Evaluate and Acquire Expiring Domains


“In my years of scanning expiring domain name lists I’ve found that only 7% – 12% of all names, that expire, mean anything to more than one person”

– Frank Schilling , founder of Uniregistry

There are many resources for acquiring brandable domains such as hand registration, a fellow domainer, or “the drops”.  But one of the most popular methods is trolling the vast pool of domains that expire daily.

Aside from the expiring domain auctions at places like GoDaddy and SnapNames many domainers look for gems in the GoDaddy Closeouts.  This is a precarious task since all the domains that reach the Closeout marketplace have already been examined by dozens of other domain investors and been deemed unworthy of a bid at auction. 

Therefore to be a successful Closeout domain buyer one needs an eye keen enough to see treasure where others saw trash.

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What Kind of Domainer Are You? Part Two: Riding the Trends

I don’t have some secret method to my madness.  I have a wheelhouse that I feel comfortable with and I usually stay in it.

– Domain Shane

In the stock market there are different kinds of investors and traders. There’s short term day traders and then there’s a style called, swing trading.  In this approach the trader doesn’t attempt to anticipate every market move but instead takes positions in stocks that have established a clear trend. The swing trader maintains his/her short/long position for as long as the stock stays within their preset parameters.

In this style or system of trading the investor misses out on the beginning and end of the trend but, when successfully executed, he/she will capture the meat of the move and obtain a handy profit.

A swing trader in the stock market has a correlate in domaining. It’s what that I call a “trend rider.”

Whether they know it or not, this niche is where the majority of domainers reside, most of the time, and it’s the place that I call home as well.

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A Quick Guide to Artificial Intelligence Domains

Successful domain name investors buy domain names that other people want. – Michael Cyger

One of the biggest, current and future, trends in technology is artificial intelligence (AI).  Whether you realize it or not AI is already embedded in your daily life and it’s increasing all the time. 

Each time you contact Amazon customer service, make a banking transaction, use your smartphone, your Echo virtual assistant or a late model car, some type of artificial intelligence is at work.  Already some 47% of all companies have embedded some type of AI into their business model.

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What Kind of Domainer Are You? Part One: Domain Flipping

After being shot down numerous times, I humbled myself and came to the stark realization that this is a much more intricate process.

Ali Zandi

Before we buy a domain we should have a concrete plan for selling it. For veteran domainers this is an almost instantaneous calculation when they consider a domain purchase.  Beginners, on the other hand, may need to write down and think through their plan before hand.  In either case a practical plan should include both a buy and sell price, a list of potential customers and preferred methods for transactions (sales venue, payment process, commission and escrow fees etc).

Without a plan we might acquire a domain with little to no marketability or overpay and lose potential profit. 

This process will be different for different types of domainers including what I call flippers, trend riders and investors.

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Retrospective: My Four Years as a Domainer

In many ways, most domain name investment is better labeled as speculation……… Less is more – quality over quantity. Don’t invest unless you understand the quality of a domain, and your options to cash out.

Alan Dunn at NameCorp

I’ve just completed my fourth year of an exciting and profitable domaining adventure.  So today, at the start of a new year, I’m looking back and sharing my reflections on my past successes and failures. This includes insights, stats and some year over year sales analysis.


Keep in mind that I characterize myself as a journeyman domainer investing, almost exclusively, in dot-com, brandable domains.  Everyone’s journey is different but here’s the story of mine.

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Why We Love to Hate those Domain Appraisal Tools

In order to profit we need to buy low and sell high. Sounds simple. But it’s not. Especially in the domain industry.  Why? Because there’s no standardized and regulated repository for valuations, acquisitions and sales. In other words, no measuring stick.  This leads to a lot of frustration for domainers, especially those that are new.  One of the main scapegoats for our buy/sell pricing conundrum are the estimated pricing tools.   Oh how we love to trash talk Estibot and their ilk! 

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The Brandable Insider: Where Do We Go from Here?

I feel the biggest hurdle to considering domain names as legitimate assets is how discretionary (random) prices are. In 2010, you could find two-letter .com domains that sold for around $100,000 (JF.com, XI.com and SZ.com) and one domain for $8 million (FB.com). That is an 8,000% difference!Giuseppe Graziano, GGRG.com

Despite two decades of conventions and commerce, domaining is still in the latter part of its Wild Wild West stage. Why? Well one reason is because the market is so fragmented. There are at least a dozen different marketplaces all with different rules, terms and procedures. Until there is a centralized organization that all markets report to and that requires an agreed upon, standardized set of rules and conditions, for all transactions, that will remain the case.
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The Brandable Insider: How to Find Good Domains for Hand Registration

“Want to be successful in the domain business? Don’t piss your money away”Michael Berkens

Every year it becomes increasingly more difficult and time consuming to find saleable brandable domains that are available for hand registration. It’s now so laborious, that its value for domainers that have good paying jobs and/or enough funds to purchase quality domains in the aftermarket, is questionable. However, as I mentioned in last week’s blog, if you have the time (maybe you’re unemployed) and enjoy spending hour after hour “panning for brandable gold” here are some tips on how to find good brandables.
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The Brandable Insider: From $19 Purchase to $4k Sale in 6 Months

When I BUY a domain I put a value on it and I stick with that value. PERIOD! Offers much lower than my value MEAN NOTHING!!Rick Schwartz

In October 2016 I acquired a strong brandable in the Go Daddy closeouts. I was very surprised that no one had bid on it and I bought it immediately. About 6 months later, I got an email from someone who was interested in buying it.

Now……….. whenever I get an inquiry on a domain, the very first thing I do, is research the person making the inquiry. I don’t respond to their email until I have some intel on the ID of the potential buyer. Why? Because my sale price and negotiation strategy may vary greatly depending on the identity of the person wanting to buy the domain.
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