PODCAST:
The Role and Value of Colors in Brandable Domains
In this special edition of the Brandable Insider I discuss the role of colors in brandables and which colors (black/white/red) are most popular and are generally more valuable.
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Brandable Trends and The Rise of FemTech
“The bottom line is you have to work way smarter and harder now. Don’t fool yourself into thinking you can go out and buy a few domains and that’s it.”
— Tia Wood, Domainer and web consultant
The brandable domaining landscape is always in flux. It’s an evolving business environment in a slow, but constant, state of change. New technologies and cultural shifts create and destroy consumer habits, interests, fads, emerging markets and brandable domaining sales trends.
(more…)Tech Startup Brands: What’s Hot and What’s Not
“We now live in a world where one-word domains with massively broad use cases and brandable one and two-word domain names have won [the race against product-related domains]. – Morgan Linton, July 2018
In a prior post I talked about 349 recent sales from three brandable marketplaces. I assessed them as a group and analyzed them in terms of length, style and keywords. This week I’m looking for trends in the brand names of 200 tech startups that were recently covered in news reports on TechCrunch.
Let’s see what we can discern from the trends, tendencies and nuances of this random list of 200 names.
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What’s Selling at the Brandable Marketplaces?
Do you like data? I do. In fact, I think I’m an information pack rat.
Because every time someone reports a brandable domain sale in a conversation, at a forum, in an email or even on a brandable platform itself, I write it down. I’m keepin’ a list. Checkin’ it twice. And trying to find out what’s hot and what’s not.
Over the past several months I’ve accumulated a log of 349 recently reported sales from three different brandable marketplaces. I’ve looked them over and here’s what I’ve learned. (more…)
The Brandable Insider: Analyzing One Hundred Info-Tech Brands
Your brand is the single most important investment you can make in your business – Steve Forbes
Each year, Wealthfront, the automated investment service, releases a list of the most desirable, mid-sized tech companies. Wealthfront believes that the most important financial decision any young person can make is where they choose to work and launch their career. With this in mind, they publish an annual list of the info-tech companies most likely to turn into big business. In other words, the best of the best.
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The Brandable Insider: Creating a List of Strong, Brandable Keywords
Several people have messaged me asking where they can find a list of strong, trendy, brandable keywords. The answer is everywhere and nowhere. No such list exists, that I know of, except in the toolbox of successful brandable domainers. It’s a list that’s subjective and evolves over time. It’s a list that no two domainers will agree on. It’s a list that comes from analysis, observation and experience. It’s the summation of hours spent at sites like NameBio, TechCrunch, DomainSherpa, AngelList, CrunchBase, BrandBucket, Startups-list and BrandRoot. Looking, analyzing, evaluating and deciding the relative value of each word. After a while it becomes intuitive. But in the beginning you need a written list.
For those that don’t have such a list, I’ll get you started. The way I’m going to do that is by showing you sample brands for existing startups in some of the most relevant technology niches of today. Not every keyword listed is a tier one brandable word. But most of them are. So get out your keyboard and create and refine your keyword list!
