The Brandable Insider: Identifying Milestones and Trends from 2016

As 2017 rolls clearly into view I’m looking back at the events and forces that shaped the brandable domaining space this past year. From where I sit there were a number of notable changes and events that impacted the brandable domain niche and could have an influence on our domain strategies moving forward. They’re at least worth noting and considering as we look ahead, evaluate and visualize for the coming year.

Sales & inventory are up
Self-reported sales at leading brandable marketplaces continue to improve. Although they’ve yet to release their 2016 sales totals, BrandBucket reported in their May Sellers Newsletter, that “Q1 sales dramatically outpaced last year’s Q1 and early Q2 sales.” This indicates a potentially strong sales increase year over year. Simultaneously, brandable marketplace inventories increased dramatically with some marketplaces almost doubling their 2015 inventory levels.

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Brandable domain name sales week 44:,,

It was a fantastic week for brandable domain name sales with six sales in the five-figure range. We would have our first ever seven-figure brandable sale to report if Vivo wasn’t the Spanish word for Alive. The sale of was discovered and reported by George Kirikos on Twitter this weekend. As Elliot Silver reports the domain name was owned by RealNetworks, Inc and is now owned by Vivo Mobile Communication Co., Ltd in China which paid $2.1 million for the domain name.

Leading the chart this week is the sale of which was sold by Mike Mann his DomainMarket for a sweet $17,000. Another interesting sale was that of for $8,756 at Sedo which shows the trend for double letters continues. Names I like on this list include,, and

Here’s this weeks list: (more…)

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