Podcast: Aftermarket sales at GoDaddy, NameJet, DropCatch and Flippa. Plus a reverse engineering of recent End User sales at Sedo and BuyDomains.
There’s been a lot of talk in recent months about the rising demand for brandable domains in the aftermarket. It seems more and more domainers are hopping on the brandable domain train and pushing up prices in the drops and auctions. I’ve noticed that, in some cases, domains that were hand registered less than a year ago are selling for as much as $200.
Here’s a few samples from January 2017, as reported by Namebio, listed by domain name, hand reg date (month & year), sale price in Jan 2017 and marketplace.
I hope everyone in the US had a great Thanksgiving weekend. It was a special weekend for me as well since I had all my five siblings over to visit me and my family here in Hong Kong. The top grossing brandable sale this week was Tryp.com which went for $12,600 on auction site NameJet. The reason for the high sales price must be that there’s a large, global, hotel brand that goes by the same name. The domain name was first registered in 1996 and recently expired at Network Solutions.
Some names I like on this week’s list are LoveStore.com, MegaCity.com and Consulto.com (more…)
Double-letter brandables were a popular topic this past week. DNgeek founder, Doron Vermaat, reported on the sale of Maill.com and BrandBucket Managing Director, Michael Krell discussed double-letter domains in his seller podcast. So I thought I’d go with the flow and give a 2016 sales update. Before I do that I’ll remind readers that in June I wrote two articles on this topic. In the first one I outlined my personal criteria for buying double-letter brandables. In the second, I analyzed the prior 10 years of sales.
A trend emerges
When searching NameBio for short, double-letter brandables I found only 10 sales for the period of 2005 to 2010. However, things picked up from 2011 and 2014 when 22 sold. Sales accelerated further in 2015 when 14 double-letter sales were reported. This was twice as many as any year in the prior decade according to my NameBio research.
To be successful I need an edge over the mob of domainers that are scanning the drops at Go Daddy every day. For that reason I like to snoop around the non-mainstream marketplaces in hopes of finding an overlooked, brandable gem. One such marketplace is Pheenix.com.
Last year DNgeek reported on the drop catcher’s new policy of sending all domains with multiple backorders to public auction. But this week Pheenix released some better news. Tan Tran, the CEO at Pheenix, sent an email to account holders announcing that Pheenix had partnered with Escrow.com. He said that this alliance will now allow Pheenix to turbo charge it’s marketplace with new benefits like free escrow service, same day payments, and automatic domain transfers.
RightOfTheDot and NameJet have teamed up to launch a premium domain name auction that will occur online on the NameJet website in conjunction with the live domain name auction that will be held at NamesCon 2016.
The live domain name auction will be on January 11th, 2016 at 2pm PST with live remote bidding on Namejet.com. The live auction will be followed by a online extended auction on Namejet.com which will run until Jan 21, 2016.
It was a bit of a slow week for brandable domain name sales compared to last week but there are quite a few names on this list that I really like. HotBird.com which went for $6,278 at Sedo is a very cool brand and already developed into what seems to be a Turkish social site with a Pinterest inspired UX. Another two word brandable that I like from this list is SilentFox.com which also sold at Sedo for $4,000. I like animal inspired brand names and have successfully sold a few of them in a similar price range such as LionCub.com, ShowCat.com and FoxPaw.com. My favourite name on the list this week is Chatly.com which fetched $3,175 on auction site NameJet. Although it might seem on the high side for a NameJet buy I still believe there’s plenty of room for a solid ROI as I would personally price this name in the low five figure range when offering it for sale. MusicKing.com took $2,500 on Flippa when someone hit the BIN button and I think it’s a terrific deal for the buyer. I own a few two word brandables ending with King but none as good as this one.
Here’s this weeks list: (more…)
It was a BIG week for brandable domain name sales which is why I decided to extend the list for this week from the usual 20 sales to almost double that number. As more data is always better I also added a third column by popular demand showing the source of the sale. This week biggest brandable domain sale is Amra.com which sold for a cool $127,500 with the help of domain name broker Tracy Fogarty from eNaming. OnePass.com went for $14,99 at auction powerhouse NameJet. The domain name was first registered in 1997 and used to be previously owned by United Airlines as the Continental Airlines frequent flyer program used to be called OnePass. There are and were many other services called OnePass out there such as Google’s payment platform for online news publishers that was shut down in 2012. It’s a great brandable and I’m sure the buyer will be able to turn this investment into a nice profit over time. Other names I like from this list are Maxify, Omento and OneTrack.
Here’s this week list: (more…)
It was a bit of a slow week for brandable domain name sales as we didn’t see any reported sales in the five figure range. The 3 largest sales this weeks are all from Namejet which shows how competitive the platform has become over the last couple of years. The top sale is for Prolearn.com which snatched up $7,200 followed by Anchi.com for $5,620 and Jumpo.com which went for $5,400. These are pretty much end user prices and there isn’t much room for a great ROI in my opinion. I like CrowdWise.com and FitScore.com.
Here’s this weeks list: