A Quick Guide to Artificial Intelligence Domains

Successful domain name investors buy domain names that other people want. – Michael Cyger

One of the biggest, current and future, trends in technology is artificial intelligence (AI).  Whether you realize it or not AI is already embedded in your daily life and it’s increasing all the time. 

Each time you contact Amazon customer service, make a banking transaction, use your smartphone, your Echo virtual assistant or a late model car, some type of artificial intelligence is at work.  Already some 47% of all companies have embedded some type of AI into their business model.

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Hot Companies with Horrible Brands

Not too long ago, dictionary word domains were considered as exact match, category killers for various products and industries.  For this reason you’ll find fiber optic products at Fiber.com and air travel services at Fly.com.  But things have changed. The rules have been disrupted. Now dictionary words have become a premium vehicle for branding in a wide variety of industries. Sometimes this creative application of a single word domain has been a hit. Other times it’s been a disaster.

Let’s take a look at some examples of companies who have succeeded despite what I consider to be questionable, single word, branding choices.

  • Lime – A bike sharing company  at LI.me
  • Igloo – Domain advisors at Igloo.com
  • Sumo – Web marketing solutions at Sumo.com
  • Amazon – Global eCommerce platform at Amazon.com
  • Lemonade – Insurance app at Lemonade.com
  • Uber – Ride sharing app at Uber.com
  • Gusto – Payroll services at Gusto.com
  • League – Health benefits management at League.com
  • Bird – Scooter rentals at Bird.co
  • Apple – Global tech company at Apple.com
  • Toast – Business operations software at Toast.com
  • Purple – High tech mattresses at Purple.com

On the flip side there’s a bunch of one word brands that I really like.

  • Agenda – A scheduling app at Agenda.com
  • Advance – Global media at Advance.com
  • Great – A Swedish charity to help the impoverished at Great.com
  • Slack – Team collaboration tools at Slack.com
  • Ledger – Crypto asset management at Ledger.com
  • Casper – High tech mattresses at Casper.com
  • Pax – Vape and cannabis devices at Pax.com
  • Ring – Home security systems at Ring.com
  • Timeline – Modern history at Timeline.com
  • Freedom – Mortgage company at Freedom.com

What’s on your list of heroes and zeroes for startup branding?  Let us know in the comments below.

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