Brandable Trends and The Rise of FemTech

The bottom line is you have to work way smarter and harder now. Don’t fool yourself into thinking you can go out and buy a few domains and that’s it.”

—  Tia Wood, Domainer and web consultant 

The brandable domaining landscape is always in flux. It’s an evolving business environment in a slow, but constant, state of change.  New technologies and cultural shifts create and destroy consumer habits, interests, fads, emerging markets and brandable domaining sales trends. 

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What Kind of Domainer Are You? Part Two: Riding the Trends

I don’t have some secret method to my madness.  I have a wheelhouse that I feel comfortable with and I usually stay in it.

– Domain Shane

In the stock market there are different kinds of investors and traders. There’s short term day traders and then there’s a style called, swing trading.  In this approach the trader doesn’t attempt to anticipate every market move but instead takes positions in stocks that have established a clear trend. The swing trader maintains his/her short/long position for as long as the stock stays within their preset parameters.

In this style or system of trading the investor misses out on the beginning and end of the trend but, when successfully executed, he/she will capture the meat of the move and obtain a handy profit.

A swing trader in the stock market has a correlate in domaining. It’s what that I call a “trend rider.”

Whether they know it or not, this niche is where the majority of domainers reside, most of the time, and it’s the place that I call home as well.

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A Quick Guide to Artificial Intelligence Domains

Successful domain name investors buy domain names that other people want. – Michael Cyger

One of the biggest, current and future, trends in technology is artificial intelligence (AI).  Whether you realize it or not AI is already embedded in your daily life and it’s increasing all the time. 

Each time you contact Amazon customer service, make a banking transaction, use your smartphone, your Echo virtual assistant or a late model car, some type of artificial intelligence is at work.  Already some 47% of all companies have embedded some type of AI into their business model.

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Cashing In on the eSports Craze

“[The] booming eSports space….. I think that is going to be the next ‘crypto wave’ for domains. I’m seeing so much action in that area.” Drew Rosener on Domain Sherpa, Oct 2018


One of the fastest growing industries of our day is eSports. Startups in this space are spawning faster than Fortnite warriors and, more importantly, established corporations like Google, Sony, Microsoft, Doritos and Coca-Cola are investing at an increasingly rapid pace.  Money is on the move. Just this week Epic Games announced it’s putting up $100 million dollars in prize money for competitions in 2019. The July, World Cup alone, will include $30 million in total prizes.  But it gets better…..

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How to Make Money If the Domain Market Crashes

Opportunity is invisible to most. THAT is why it’s an opportunity to begin with. You have to look for voids and holes in the fabric of society – for the customer – and if you fill that gap, voila!  Rick Schwartz, The Domain King

Like any industry or asset class, booms and busts come and go. I think we are nearing the end of another cycle and while there will be pain for many there will be opportunity for others.  The purpose of this article is to let you know that a) there is likely a bust coming b) how it might happen and c) how you could profit from it.

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Are You Pricing Yourself Out of the Market?

“Arriving at the real value of a domain is like a blind man, in a dark room, looking for a black dog – that just might not be there…” — Unknown

The most common mistake new domainers make is overvaluing their domains and listing them at ridiculous prices that no one will pay. After a while they feel frustrated and start asking: How much is my domain worth? The often heard answer to that question is: It’s worth what someone will pay for it. An answer that, while completely accurate, is simultaneously useless.

I think pricing is one of the most underrated variables in our industry. It can make or break our business model. Price too low and we risk leaving big money on the table. Price too high and we decrease the chance of a sale or possibly even price ourselves right out of the market.

I don’t have the magic solution to the pricing conundrum. But I can do what I usually do. Provide some sales data, give you my two cents and let you make up your own mind 🙂
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