How to Make Money If the Domain Market Crashes

Opportunity is invisible to most. THAT is why it’s an opportunity to begin with. You have to look for voids and holes in the fabric of society – for the customer – and if you fill that gap, voila!  Rick Schwartz, The Domain King

Like any industry or asset class, booms and busts come and go. I think we are nearing the end of another cycle and while there will be pain for many there will be opportunity for others.  The purpose of this article is to let you know that a) there is likely a bust coming b) how it might happen and c) how you could profit from it.

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Are You Pricing Yourself Out of the Market?

“Arriving at the real value of a domain is like a blind man, in a dark room, looking for a black dog – that just might not be there…” — Unknown

The most common mistake new domainers make is overvaluing their domains and listing them at ridiculous prices that no one will pay. After a while they feel frustrated and start asking: How much is my domain worth? The often heard answer to that question is: It’s worth what someone will pay for it. An answer that, while completely accurate, is simultaneously useless.

I think pricing is one of the most underrated variables in our industry. It can make or break our business model. Price too low and we risk leaving big money on the table. Price too high and we decrease the chance of a sale or possibly even price ourselves right out of the market.

I don’t have the magic solution to the pricing conundrum. But I can do what I usually do. Provide some sales data, give you my two cents and let you make up your own mind 🙂
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Let’s Get Rich – Investing in the Next Big Thing

Ninety nine percent of finding the next big thing is discounting all the noise of those that want to convince you that what they have is the next big thing.
Rick Swartz, The Domain King®

We all wish we could have registered the 1997 gems that are selling now for 6 or 7 figures. So why didn’t we? The reality is that most us were online in 1997. I know I was. And yet we didn’t buy. Since then other opportunities have come and gone. But often we haven’t seen or responded to them in real time.

Don’t believe me? Take a look at these 2018 sales.
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Tech Startup Brands: What’s Hot and What’s Not

“We now live in a world where one-word domains with massively broad use cases and brandable one and two-word domain names have won [the race against product-related domains]. – Morgan Linton, July 2018

In a prior post I talked about 349 recent sales from three brandable marketplaces. I assessed them as a group and analyzed them in terms of length, style and keywords. This week I’m looking for trends in the brand names of 200 tech startups that were recently covered in news reports on TechCrunch.

Let’s see what we can discern from the trends, tendencies and nuances of this random list of 200 names.
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What’s Selling at the Brandable Marketplaces?

Do you like data? I do. In fact, I think I’m an information pack rat.

Because every time someone reports a brandable domain sale in a conversation, at a forum, in an email or even on a brandable platform itself, I write it down. I’m keepin’ a list. Checkin’ it twice. And trying to find out what’s hot and what’s not.

Over the past several months I’ve accumulated a log of 349 recently reported sales from three different brandable marketplaces. I’ve looked them over and here’s what I’ve learned. (more…)

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The Brandable Insider: Where Do We Go from Here?

I feel the biggest hurdle to considering domain names as legitimate assets is how discretionary (random) prices are. In 2010, you could find two-letter .com domains that sold for around $100,000 (JF.com, XI.com and SZ.com) and one domain for $8 million (FB.com). That is an 8,000% difference!Giuseppe Graziano, GGRG.com

Despite two decades of conventions and commerce, domaining is still in the latter part of its Wild Wild West stage. Why? Well one reason is because the market is so fragmented. There are at least a dozen different marketplaces all with different rules, terms and procedures. Until there is a centralized organization that all markets report to and that requires an agreed upon, standardized set of rules and conditions, for all transactions, that will remain the case.
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The Brandable Insider: A Look at Y Combinator’s 2017 Demo Day

“Step back and think about the difference in how end users use domains, the capital they have to invest in their name, [instead of] like a pure domain collector, and you can easily start to determine what areas make the most sense.” — Bruce Marler of Vegas Condo

In this week’s brandable entry I’m taking a look at some of the hits and misses at Y Combinator’s annual Demo Day. The event was held last week and featured pitches by more than 100 startups. Sitting in the audience were scores of investors and venture capitalists looking for their next, startup-to-acquisition, payday. The event included businesses from all over the globe and went on for two days.

Here’s a sampling of brands from the event, examined purely from a brandable domaining point of view. In my subjective evaluation I gave no consideration for the quality of business models or how well the brands corresponded to a given product or service. My approach was purely, would I be interested in buying this domain if I saw it available at a reasonable price. I also limited my list to companies who were already hosting their business at the exact match, dot-com for their brand.
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The Brandable Insider: Analyzing One Hundred Info-Tech Brands

Your brand is the single most important investment you can make in your businessSteve Forbes

Each year, Wealthfront, the automated investment service, releases a list of the most desirable, mid-sized tech companies. Wealthfront believes that the most important financial decision any young person can make is where they choose to work and launch their career. With this in mind, they publish an annual list of the info-tech companies most likely to turn into big business. In other words, the best of the best.
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The Brandable Insider: Grubs Are Gross and Keywords Are Trendy

“[In 2017] brandable domain names will continue to be a popular form of investment for many domainers.”James Iles

Some brandable domains are classic. I’m talking about names like NatureLab ($22K), FoodFuture ($25K), MarketingToday ($1.5 mill), and Altavista ($3.2 mill). But if you’re like me and you’re focused on brands for startup companies with relatively shallow pockets, then brandable names and keywords can be a bit more temporal, jumpy and trending.
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Brandable Insider: Startup Trends and Industries for 2017

Like it or not brandable domaining is trendy. So what kinds of domains should we be buying and selling this year? What are the trends? According to CIO (Chief Information Officer) dot-com there are several industries that will be dominating the tech landscape in 2017 and beyond. They include everything from virtual reality to recreational marijuana. I’m listing them here along with a description, examples of existing companies and some relevant brands already listed at the BrandBucket platform. This may give some ideas about where we should focus our attention in the coming months and years.

Artificial Intelligence (AI) means making computers behave like humans. Plain and simple. The term was coined in 1956 by John McCarthy at MIT.

* Existing Startups

    – WayBlazer, UnderArmour and Revuze.

* Sample Names from BrandBucket

    – Intellivus, HighIQ, Thinkgenic and IntelNation.

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